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Команда волонтеров Progression Group организовала Благотворительный Новогодний Базар. На вырученные средства мы хотим устроить настоящий новогодний праздник детям с ограниченными возможностями из центра психолого-педагогической реабилитации и коррекции. Рассказывает директор центра Чулкова Людмила Петровна: «В последнее время мы замечаем тенденцию, которая нас очень радует. Отношение людей к больным детям постепенно  меняется в лучшую сторону. Люди становятся добрее и больше задумываются о том, что кому-то рядом нужна помощь. Мы очень рады, что для поддержки нашего центра, организована такая добрая, волшебная история. Мы будем рады любой помощи».   

Новогодний базар – отличная возможность приобрести забавные и необычные вещицы, попробовать горячих сарделек на трескучем морозе и запить их ароматным травяным чаем. Специально для вас сотрудники коммуникационной группы Progression уже готовят новогодние и детские игрушки, печенье и пряники, вяжут носки и кружевные салфетки, расшивают узорами валенки, учатся заплетать косички и настраивают гитары. У нас будет интересно, вкусно и интерактивно! Мы не ограничимся просто мероприятием, и для тех, кто не сможет в этот день приехать к нам, но очень хочет присоединиться, с 20 по 26 декабря на страничке Базара на FB www.facebook.com/NYBAZAR уже работает онлайн аукцион необычных товаров со специальными лотами – от Ирины Васениной и Ольги Барской!

Базар пройдет 26 декабря с 15 до 18-00 во внутреннем дворе бизнес-центра «Алексеевская Слобода» по адресу: ул. Александра Солженицына, д.23А. На один день внутренний двор превратится в сказочную рождественскую площадь. Нас уже поддержали наши друзья и партнеры: Московский Академический Музыкальный Театр им. Станиславского и Немировича-Данченко предоставил билеты на балет «Щелкунчик», флотилия Radisson Royal Moscow подарила зимние прогулки по Москва-реке,  магазин игрушек «ШУША» предоставил дизайнерский экземпляр, компания Kimberly-Clark предоставила несколько ящиков влажных детских салфеток, компания Jolly Bunch помогла с праздничным оформлением, магазин дизайнерских футболок Los Adleras и известный глянцевый фотограф Энди Ташер.

Вы увидите незабываемые представления наших сотрудников:  цыганский табор «Target уходит в небо» станцует и споет для вас, «Progression Show» угостит блинами и порадует колядками, таланты BrandNew удивят своими умениями, 7 согреет своей любовью, «Монстры маркетинга» из ТеММы устроят самый интерактивный интерактив.

Следите за анонсами лотов на нашем FB www.facebook.com/NYBAZAR

Вы можете успеть сделать доброе дело еще в этом году!

This year Consumer Marketing Jury governed by Marco Tinelli (CEO, FullSIX Group) with a single heart awarded Mention prize to Progression agency and its  case «1 million reasons to wake up for life» (brand - Nescafe) in category Social Network client relationship!

The second entry by Progression has also easily entered the short-list «New Year Gift Ideas» (brand – Sportmaster) in the category Point of Sales. Marco Tinelli is sure that Progression Group has great creative potential which can compete with well-known creative agencies. In a small interview he gave to Irina Vassenina, Marco supposed that Cristal had the same importance for Russia as Golden Drum. Marco commented on Russian entries: «Guys, we see your entries and your creativity which slowly penetrates Europe. I think it has a great future! Russia is a huge country with impressive growth rate. Digital changed the world and brought crazy creative energy to different countries. I am really very impressed». 

This year became «Year of Russia» in Cristal Festival that’s why the festival invited Russian business representatives – together with Irina Vassenina, president of Progression Group, participating in Consumer Marketing Jury, Igor Kirikchy, (BBDO), Alexey Fadeev (Depot WPF), Kira Laskary (Leo Burnett) also visited Cristal Festival.

Irina Vassenina compares her notes: «The main feature of the festival is that it is not only about creative people but about advertisers. I met creative directors of nearly every international creative network and also a great number of top-rank clients’ representatives from European headquarters of leading brands like L`Oreal, Nokia, Kraft Foods, Nestle, Heineken, Peugeot, Renault, Microsoft, Ferrero and many others. I like the way of appraisal based not only on creative ideas but considering the results and efficiency of the campaign».

 BrandNew creative team  developed and realized the idea of interactive viral video. It is the part of promo campaign under the global  idea «The Famous Grouse – whisky №1 in Scotland. Scottish can choose».    

If the problem of choice is burning your minds and you can`t decide who is harder – Messi or Ronaldo, whom to invite to go out on date or whom to vote for – click http://www.youtube.com/scotlandchoice, enter your alternatives and team of modern Scottish will help you to make the right choice and hand in the certificate of «Adequate choice».

Due to interesting creative idea and integrated mechanics «Text to speech» the video fulfilled KPIs plan during the first week! For the first week-end video gathered more then 43 000 unique users, more then 100 000 reviews and hundreds positive comments.  

The Famous Grouse – whisky №1 in Scotland in volume of sales since 1980. Named in honor of favorite Scotland bird – grouse, this whisky became so popular that some years after its launch «Famous» was added to its name.

 This year we became leaders in marketing services in 2011 with common billing amounting to 2330 million  rub.

Irina Vassenina, president of Progression Group, comments on group success: «We are going to invest more and more in the quality of our services. Our aim for the nearest future is to provide integrated services of international level and offer reasonable price to our clients. Nowadays client’s budgets is moving to integrated campaigns and digital segment following the audience which is actively steeped in the Internet.

Dealing with a brand our market is moving to active involving of clients in communication. Recently this world trend has come to Russian market. In current market and business model ATL and BTL idea is not relevant anymore».

 Activity was created for a new product in Adrenaline range – Adrenaline Nature. It was launched in the end of last year. The main goal of online activity was increasing new product awareness аnd telling about important product benefit - natural tonic ingredients.

The game is based on viral mechanic – gathering points involving friends in application activity. According to the plot users should win over Totem Adrenaline Nature accomplishing different virtual tasks which can be seen all their friends. For each activity players gain points which approach them to desirable prize. Тотеm idea is rooted in ancient belief. According to an old legend it was Totem that gave mankind natural energy for living. Wide range of activities were available in the application - sending task to friends, userpic editing, placement daily advice on the wall,   opportunity to enter a group. Developers created range of individual tasks where it was made play main drink benefit – natural ingredients. In matter all tasks are fun and witty, tailored to viral effect.

Key actions consisted in choosing interesting task and sending them to friends. The more tasks are sent  and accomplished the more points user gain. To earn points and have fun users were offered to create their own userpic in Adrenaline Nature style. In the course of the game in branded group community was created where now there are more than 83 775 users. Every day the most active participants got 1.000 rubles on their mobile account, every week – Iphone 4G with solar battery.

Today Тотем Adrenaline Nature has perfect results:

 834 696 users installed the application

 2 935 414 unique users entered the application

32 404 000 users saw Adrenaline banners and links

83 755 users became fans on the page Vkontakte devoted to Adrenaline

52 630 users changed their userpic for Adrenaline style one

Tотем Adrenaline Nature Application became №2 among «The fastest growing applications» in Vkontakte social network

More than 500.000 users Vkontakte installed the application that`s why it entered the rate TOP-3 branded applications Vkontakte.

As a part of Red Apple festival workshop by Mitya Keshishev, creative director of Progression, called «Crowdsoursing VS Outsoursing: or how to prepare 5+ ideas for 2 days» will take place on  September, 30. During 30 minutes presentation Mitya will tell about the popular business model around the world which allowed building creative process in agency in the most effective way and will show best practices by Progression based on this concept. This working scheme is quite seldom in Russian market because of misunderstanding of its mechanics and management model.  Discovering this creative tool Progression Group became faster and more effective in solving its business tasks that recently made communication group Progression the leader in marketing services in Russia in 2011!    

We will have pundit discussion about all sides of this process: how to use this model, its benefits, how, with whom and on which conditions to work – and finally how to get pleasure of working and desirable result!   

«Talking can» is an innovation POSM with a surprise inside.   Target agency (a part of Progression Group) has succeeded in putting into action client`s idea. For the first time in Russia by their own forces Target developed facility, production method which allowed to start talking beer can. The whole operating process was running on without technology patent holder attendance.  

As far as technical execution is concerned project is quite          difficult.  Device with sound module and light sensor is installed in metal can. Opening a can sound module starts reproducing funny message. Buying «Klinskoe» talking can it is possible to get a prize – 50 rubles on mobile account or 2 cans of «Klinskoe Svetloe». Can is absolutely airproof in both conditions – open or closed. It`s better keeping a can at room-temperature.  

Target (a part of Progression Group) is one of the leading production companies on Russian advertising market.  Company was established in 2002 and now is in Top-3 of POSM segment. Today it is Target works in 180 cities in Russia. Main clients: Bacardi, Diageo, Ferrero, red Bull, SUN INBev, Unilever, Сбербанк, Билайн. Web-site: www.targetk9.com. Managing director: Elena Leonova.

About SUNInBev:

 «SUN InBev» is Russian unit of the greatest brewing group company «Anheuser-Busch InBev» and holds the leading  position on Russian market. Company was established in 1999. Brands in Russia: Bud, Klinskoe, Sibirskaya Korona, Stella Artois, Beck`s, Brahma, Staropramen, Hoegaarden, Tolstyak, Bugbeer. More than 8800 peoples work in the company. Company uses the most innovative technologies and methods in production, marketing, management, setting a goal of being the best brewing company in the world.

The first house was raffled off and found     the master. It had been Helen Romanova from Moscow. She sent the participation letter on   the last dayof the first stage of the lottery in   the hope of getting  butter dish but she     won the whole house!    Natalia Maksimenkova became the winner of the second stage and poll. Natalia and her husband Artem are militaries. The young family is bringing up one year old Sasha and they confessed they were happy to have a  real house in a village.

The aim of the promotion campaign «Gather up  your house in a village»  is to strengthen brand loyalty and to invite attention to all product range of natural dairy «Domik v derevne». 

The idea of promo campaign and grand prize is perfectly satisfying brand positioning which is  focused on family values and traditions. Now brand is showing it directly making such presents as cozy country houses for the family.  Lottery mechanics and service package for campaign realization was developed by 7/field marketing (part of Progression Group), which is specialized on projects targeted on sales promotion and trade marketing services.

«This project was great work and great pleasure for us. It is very excitement to realize that we not only make sales promotions but help people to believe in their luck», said Leonid Zezin, chief executive officer 7.  

Only products with titled stickers can participate in the lottery «Domik v derevne». To be a participant it is necessary to cut and gather 5 pieces from «Domik v derevne» and «Na zdorovie» products  and gather a puzzle  with house picture. Prize fund includes more then 250.000 various presents – cups, butter dishes and crepe dish.

More information www.domik-v-derevne.com

About Wimm-Bill-Dann:

PLC «Wimm-Bill-Dann» – the greatest producer of drinks and dairy in Russia and CIS. Company was established in 1992. Main brands: «Domik v derevne», «Veseliy molochnik», «BioMax», «Chudo», «Imunele», «Lamber», «Granfor», «Профилакт», «J7», «Lubimiy Sad», «100% Gold», «Essentuki», «Rodniki Rossii», «Agusha» and «Zdriveri».

There are more than 16.000 people work in the company. Nowadays Wimm-Bill-Dann consists of 42 production plants in Russia, Ukraine, Georgia and Central Asia.

In 2005 Wimm-Bill-Dann was the first dairy producer getting export license in countries of European Community. 

"Progression communication group continiues to consolidate top-management team and expertise. One of our priorities is the active development of Online and Offline communication determined as our business direction. We know Maxim for a lonfg time - our previous successful working experience gives me ground to be sure that our cooperation will be fruitful and eefective as it used to be", said Olga Barskaya, Chief Executive Officer of Progression Group.

Commenting on his appointment Maxim Tadevosyan said: "Communication market is dynamically changing. I stood up a challenge - to propose today innovative integrated solutions, which imply Online and Offline communication. That is more important that today all market players want to see the result of communication investment. Inside Progression Group special tools, created for making analysis and forecasting advertising campaigns and their results, has been developed and implemented effectively. Shortly we are going to ogger our clients integrated effect analysis of each of communication channel on result (sales, test-drives, participation in events) that will help our clients use their marketing budgets more effectively.

I am sure that professional level of progression Group team and Group`s position on the market will let us reach absolute leding point in marketing services business".

Maxim Tadevosyan graduated from Moscow State University of Foreign Affairs, politology faculty. Maxim more that 8 years in advertising and possess rich experience in media sphere. Prior to joining Progression Group Maxim worked for more than 4 years in MediaCom agency (WPP, Group M) where he settled in his career begining with client service director up to Business development director. During the last years MAxim has worked with such clients as Volkswagen Group, Wimm-Bill-Dann, Bayer, Tele2, Beeline, Unicredit, VTB24, Dell, Pfizer and many others. 

A challenge set to Progression agency by Vimm-Bill-Dann company was to increase customer loyalty to baby food brand "Agusha" and stimulate expansion of demand. For this purpose Progression created fresh idea of loyalty program, which was aimed to form customer community. "Agusha money box" started in October 2010 and will last until 2015. Project scope covers all Russia territory.

Coming through the competition final Progression team made creative presentation and demostrated that classic methods usually used in standard loyalty programs don`t work in case of "Agusha". Bright emotional moment of the presentation was visiting of a young mother Alena - the member of "Agusha Money box" program, who came to share her impressions with the Jury.

Roxana Rusanova, Head of BTL Group marketing communications department says: "Developing the loyalty program scheme we realized that it is necessary to use fresh approach for promoting "Agusha" goods. At the heart of "Money box" project lies the integration with retail chains that demanded from Progression team and the client monumental efforts on the project sales cycle. First months we succeeded in achieving our goal. Now we are going on to develop "Money box" and doing our best to satisfy our baby-customers and their parents with new ideas. We wish to thank Progression team for strategic approach and creative daring".

"We are happy that Jury saw the true value of the first in Russia brand loyalty card. We really worked on "Agusha Money box" project for quite a long time creating a unique long-term loyalty program. Working on it we developed and put into the practice fresh solutions unused before which are perfectly fitted exactly to "Agusha". This program has already shown great results because of personolize and emotional contact with audience, really useful and good-looking presents. "Agusha" loyalty program is a source of Progression agency pride. Our win couldn`t be done without very active and professional manner participation of "Agusha" brand team, baby food products and marketing communications department. We wish to express them our profound". said Olesya Gurzhy, Managing director Progression agency.

Apart from Gold award for "Agusha Money box" Progression Group took some more awards at Silver Mercury:

1 Gold award for "Sprite. Stop wasting water!" made by TeMMa agency (category "Sales Promotion: Best field execution")

1 Silver Mercury for Levi`s advertising campaign made by Progression agency (category "Best unsold campaign")

2 Bronzes awards for "Secret formula of Super Beauty Consultant" made by 7 agency and "Fanta. Once you get it you can`t refuse!" made by TeMMa (category "Best execution of b2b event" and "Sales Promotion: Best field execution" accordingly).

Confident business increase, active quality growth and service range outreach, following up Group`s activity during the last few years lead Progression to growing out of existing frames and  have reduced to communication group concept making.    

During the last few years Progression Group has managed not only to keep the leading position on Russian advertising market but also to  improve considerably company`s financial performance. As of today Progression communication group (Progression Group) is the largest in marketing services on the Russian market. 

This new position was based on the intention of rising service quality for existing clients and operational efficiency in accepting strategic decisions. Pushing operational and strategic management responsibility  in Progression Group (which includes Progression, BrandNew, ТеММа, Target and 7 agencies) down to Olga Barskaya, Irina Vassenina still keeps her position of President Progression Group. 

Formerly Mrs. Barskaya`s area of responsibility included business development and group agencies, new services implementation and consolidation of leading position on the market.  

Giving comments on the appointment in Progression Group Irina Vasenina said: «For me as for business owner it is very important to improve business controllability daily along with increasing service quality and enlarging innovative services range. For that reason I have passed operational control of Progression Group to Olga Barskaya. Olga is a perfect manager with variable experience and business intelligence. We have already had 2 years of business relationship with Olga and we have managed to carry out a huge number of successful projects including building-up digital and trade marketing expertise. She was involved easily and quickly in our sustainable team».    

Оlga Barskaya comments on her appointment: «Next 2 years I am going to focus our efforts on developing new key services – digital and trade marketing – in Progression Group. Progression is one of  few communication groups on the Russian advertising market providing Online & Offline communication efficiency». 

Olga Barskaya was born in Moscow in 1975. In 1996 she graduated from the Moscow Technical University of communications and informatics, Radio and Television Faculty.  
In 1995 Mrs. Barskaya started working as engineer of network solutions in «Vimpelcom», where she was promoted to Deputy Planning and Network development director in 7 years.

In 2004 Olga Barskaya was appointed as Procurement Director «Vimpelcom», being responsible for company procurement policy, including equipment and media.
In 2005 Olga took the lead procurement department in GroupM media company where she also was responsible for business development of agencies in Russia and CIS. Beginning with 2007 Olga was appointed as Deputy Director General, GroupM.

In 2009 Olga Barskaya joined Progression Group as Vice-President of Business Development.  

Mrs. Barskaya is regular member of international and local advertising festivals and contests.

Communication group Progression (Progression Group) is the greatest group of companies in Russian advertising market in the marketing communication field. Established in 2007.  
Group integrates the leading marketing agencies -Progression, BrandNew, 7, Target, ТеММА – which are experts in all kinds of non-traditional marketing: sales-promotion, direct-marketing/CRM, trade-promotion, event-marketing, internet-marketing, POSM, etc. Regarding the results of creative rate by RACA Progression Group  agencies entered the Top-10 the most creative in marketing services field.
Group has official representations in 30 biggest Russia regions and in Kazakhstan. Group is a member of noncommercial Russian associations – Russian Association of Communication agencies and Russian Association of Marketing services.

Progression as one of the tenders participant showed the best results in creativity and strategy which scored and let the agency become one the advertising partners of telecom company.

«Beeline» is planning to strengthen its positions in the world wide web. The company plans to launch new CRM platform for its abonents; to strengthen strategic planning in the web and using social media for its actions and advertising programs.

AdIndex: Advertising market grew 14% at first quarter of 2010; how do you charactarise as a board member of RACA, current situation on the Russian advertising market?

IV: I’m not that optimistic as others, who think that the market is back to its volume before the recession. But i should say that the budgets are getting more stable after deep recession of 2009.

To my mind, advertising market became more activeand alive, a lot thankful to digital market development. So, our industry is growing not organically but owing to new segments development. Among major trends i would mention great demand on CRM/Loyalty programs and willing of our clients forming stable demand on permanent audience.

Full interview: http://adindex.ru/publication/interviews/2010/12/21/58838.phtml

Baltika — the biggest brewing company resumed yearly results and decided to concentrate on strategic planning for its leading brands in 2011.

As a result of pitching at the end of 2010, the company chosed marketing agency TeMMa (part of Progression Group) which will do strategic planning for 5 brands: Tuborg, Cooler, Zhateckiy Gus, Nevskoe, Uralskiy Master.

TeMMa will concentrate on developing CRM and Digital planning for all brands; as well as analyzing the market and its audience.